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What We Got Wrong About Books

Originally posted on The Scholarly Kitchen:

PIle of books Image © Jorge Royan / http://www.royan.com.ar / CC-BY-SA-3.0

It is one of the cruel truisms of the book business that publishers rarely have much insight into how their products are actually used. This is not for lack of curiosity on a publisher’s part but because of the structure of the industry:  books are almost never sold directly to end-users. They are sold to libraries and the wholesalers that service libraries; they are sold to your local bookshop; and they are sold to online vendors; but rarely is a book sold directly by a publisher to the person who reads it. (For a report on those exceptional D2C situations, click here.) Book publishing, in other words, is a game of intermediaries. Sitting upstream, publishers have little insight into what is happening downstream. This is an invitation to make bad business decisions based on unproven assumptions about how books are actually…

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Posted by on March 13, 2015 in Travel

 
 
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